Governments are reframing public services as public spaces where citizens can collaborate to develop solutions, exercise civic participation and keep governments accountable for upholding democratic values, such as openness and inclusion.
Madrid applied this approach when it wanted to tackle elderly loneliness and the digital gap among its residents over 65 years old. The Spanish capital created the Voluntariado Digital programme. Home to 700,000 people over the age of 65, of whom 200,000 live alone, Madrid had noticed the low uptake of digital services in this age group, which was particularly vulnerable during COVID-19 pandemic. Building on the Madrid Digital Capital strategy and the Madrid te Acompaña, volunteer network (created during the pandemic to alleviate elderly loneliness), this initiative focuses on digital inclusion of some of Madrid’s most vulnerable citizens and helps them become more autonomous in using digital services, improving digital literacy of the elderly. Still in its first year, the programme has been implemented in 12 of 91 community centres, which give the project a strong foundation and long-term perspectives. This community-based solution using volunteering to help elderly with digital services embodies a model of continuous, close, participatory and preventive care, showcasing how governments are championing community-based approaches to public services. These efforts not only pre-emptively address people's needs but also cultivate more resilient and sustainable service frameworks.
Like Madrid, other governments are also moving away from transactional interactions and towards dynamic and collaborative partnerships. Public services are increasingly seen spaces that can be built by the people for the people, that can allow citizens to become active and that uphold democratic values. Public services are not only being built on rights-based approaches, but also happen to be enablers and activators of such rights (Voorberg and Bekkers, 2016[45]). This transforms the relationship between citizens and their government: people are no longer passive recipients of public services; they are now active contributors with the power to shape those services.
These efforts occur against a backdrop of eroding public trust, driven by perceptions of governments as inefficient, lacking integrity and transparency, and unresponsive to people’s needs, particularly among groups under vulnerable and disadvantaged conditions (OECD, 2022[46]). To address these challenges,, governments are leveraging innovation to transform service design and delivery into more inclusive, responsive and participatory processes. By building an alternative to the linear relationship between users and services, governments are putting citizens in the driver’s seat (Hardyman et al., 2021[47]).
Governments are embedding community-based approaches, participatory practices and human rights approaches in the design and delivery of public services. These innovations represent a path for broadening the meaning of public services, promoting civic values and reinforcing trust and democracy. By treating public services as public spaces, governments can strengthen democratic institutions and norms, and reinforce the link between citizens and their public institutions (Bianchi, Nasi and Rivenbark, 2021[48]). These initiatives also help to shape and protect the civic space as a whole, including civic freedoms and information environments. This creates the conditions for public service reforms: strengthening public participation in the process; and moving towards more inclusive, accessible and people-centred public service design and delivery (OECD, 2023[49]).
Governments are working with communities to understand their needs, establish relationships and local presence, and to build better public services, reinforcing trust. Governments are partnering with third-sector organisations rooted in communities to create services that are more responsive, personalised and culturally sensitive. With this approach, services address specific community issues effectively; services are not only more accessible and relevant but also empower communities, enhance trust and promote civic participation. For example, in Italy, the Social Welfare District promotes a new model of local welfare, in which public actors, businesses and third-sector organisations collaborate to respond to local needs. In France, relevant work has been conducted to augment public services through the broad engagement of stakeholders (see Case Study 5). These initiatives also showcase a sensitivity to public services as commons, spaces of collective ownership and collective responsibility. These solutions promote non-market logics and reframe power relationships, taking a territorial and local approach (Meroni and Selloni, 2022[50]), and have been able to create value in many fields, such as energy (as demonstrated by the organisation of communities in projects like REScoop.eu), and education and care (for instance through childcare associations).
Governments are increasingly adopting rights-based approaches to public service design and delivery, making efforts to integrate principles, such as non-discrimination, equality and empowerment, into how services are designed and delivered. Several countries have developed policy guidance to ensure public services actively promote core democratic values. For instance, Portugal has established Guiding principles for a Human Rights based approach on public services in Portugal, and New South Wales, Australia has implemented a Multicultural Servicing Strategy (see Box 6.1) to develop human-rights approaches to addressing changes in demographics and in users’ needs. In addition to policy guidance, some countries are focusing on training civil servants to better understand and implement these principles. For instance in Ukraine, the United Nations Development Programme (UNDP) has organised training sessions for civil servants. These sessions aim to help officials develop the skills needed to pay attention to the rights and interests of each individual and to protect them effectively.
These initiatives reflect governments’ broader shift towards enhancing civic and democratic values through public services. Rather than viewing public services as mere transactions, governments are now using them as tools for transparency and as opportunities to build people’s trust and strengthen democracy. For example, in Chile, the government has made efforts to transparently inform citizens about public service programme monitoring. That includes Chile’s initiative to provide citizens with personalised reports on the total amount of taxes they contributed the previous year and how those taxes were spent. In Finland, the discussion on democratic encounters highlights how public services are crucial in these moments and situations when democratic values are made concrete. A principled approach should therefore be taken to develop them.