The G7/OECD policy paper on Artificial Intelligence and tourism highlights the potential to harness AI as a tool to promote innovation and the sustainable development of tourism. It discusses the opportunities and risks AI brings, and what this means for tourists, businesses, destinations and governments. Key policy issues are identified, including the need to: i) put in place robust data and consumer protection measures as AI is used to create personalised tourist experiences; ii) monitor the impact on tourism jobs and protect and prepare workers, as AI used to improve operational efficiency; and iii) support tourism businesses, and SMEs in particular, to keep pace with rapid AI developments and comply with evolving legal and regulatory frameworks, while fostering a dynamic environment for innovation.