World Social Science Report 2013: Changing Global Environments

Going green? Using evolutionary psychology to foster sustainable lifestyles

DOI:https://dx.doi.org/10.1787/9789264203419-50-en

Polls show that very few people purchase green products or curb their consumption to become more green. Owing to natural selection, most humans tend to prioritise their self-interest, disregard the future, desire status, imitate others, and ignore ...



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