OECD Digital Economy Papers

Good practice guide on online advertising: Protecting consumers in e-commerce

DOI:https://doi.org/10.1787/9678e5b1-en

This paper aims to complement the OECD Recommendation of the Council on Consumer Protection in E-Commerce by elaborating on its key principles in the context of online advertising and offering practical guidance on how to apply these principles. For these purposes, the guide provides a number...



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