Behavioural insights case studies: Financial products

This chapter provides a series of case studies detailing how behavioural insights have been applied in OECD member and partner countries as a tool for helping consumers access financial markets and products in a fair and beneficial manner. Case studies presented utilise a breadth of experimental methods, ranging from resource-intensive randomised controlled trials to relatively less resource-intensive literature reviews. The open and transparent sharing of what works, and what does not, is vital to ensuring that good quality research and findings are shared widely.